Job Description

We are looking for a Email/Lifecycle Marketing Specialist to develop, scale and optimize our marketing campaigns with the purpose of engaging our Client customer base. You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Product, Product Marketing, Regional leads and more. You will understand marketing processes, have working knowledge of lifecycle email tools & systems, marketing automation, A/B testing, reporting, and able to take on a dedicated project management approach towards these initiatives. Support the team with execution of large scale email campaigns and operate with excellence. Own the planning, building, deployment and maintenance of email campaigns across global markets that engage millions of users. Partner closely with teammates on large scale experiments and initiatives to support the overall team goals around Go To Market & Engagement Optimization. Partner closely with audience specialists to build a deep understanding of the target prospect and their needs; apply thoughtful data-orientated, segmentation approaches to effectively reach them. Project manage all aspects of email execution from building, testing, running QA, tracking and running post campaign performance analysis. Build and maintain metrics reports on marketing activities, effectiveness, and business impact. Actively measure and track email program engagement. Collaborate closely with key partners on marketing and product teams to help launch new products and build meaningful and engaging email onboarding for our customers. - Troubleshoot issues with campaigns in a timely manner. Top 3 Traits

• Agililty essential, open to working on different projects at once and pivoting according to business needs
• Detail oriented
• Project management expertise

Requirements Track record working with sales/ email and notification marketing automation tools e.g. Iterable, Braze, Marketo, Salesforce Excellent organizational skills and attention to detail Excellent communication skills with ability to clearly articulate impact and work cross-functionally across multiple internal teams You have a creative and analytical mindset that would lend to email and notification campaigns optimizations Over 2 years of work experience Bachelor's degree or equivalent experience Selling points: Opportunity to drive significant new user growth and revenue by developing and executing a data-driven demand gen lifecycle marketing plan. Utilize their expertise in lifecycle email, marketing automation, A/B testing, and reporting to make a measurable impact. Join a team that values passion for marketing, offering opportunities to expand and enhance your career in global lifecycle marketing working with diverse cross-functional teams. #J-18808-Ljbffr LanceSoft Inc

Job Tags

Work experience placement,

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