Performance Marketing Specialist job at Darrow AI New York, NY, US

Job Description

Position:

Performance Marketing Specialist
Description:

As a PPC Specialist at Darrow , you will play a critical role in driving the company\'s growth by executing and optimizing large-scale paid acquisition campaigns across multiple platforms. You will:

- Develop, manage, and optimize large-scale paid acquisition campaigns across various digital channels.
- Conduct in-depth analysis and provide reporting on campaign performance.
- Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with broader business goals.
- Perform A/B testing to continually improve campaign results.
- Stay up-to-date with the latest trends and best practices in PPC and digital marketing.

Darrow values creativity, innovation, and entrepreneurial thinking, encouraging new ideas and approaches.

Requirements:

Required:
- 1-2 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.
- Experience running paid online campaigns in the US market at a large scale.
- Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn.
- High-level English proficiency.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Proactive, detail-oriented, and able to work independently.
Preferred:
- Experience with Google Analytics
- Familiarity with WordPress
- Experience with additional PPC platforms and tools.

Benefits:

Benefits :
- Opportunity to work in a fast-growing legal tech startup driven by a meaningful mission (\"frictionless justice\").
- Exposure to a highly creative, open, action-based culture.
- Team of 90+ professionals in Tel Aviv and New York.
- Backed by top-tier investors (Georgian, F2 Venture Capital, Entree Capital, NFX, YCombinator).
- Compensation range: $64,500 - $80,000 (actual offer depends on experience, skills, and location).
- Hybrid work environment.

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