Job Description

Manager, Paid Social Media at Rise summary:

The Manager, Paid Social Media is responsible for developing and optimizing strategic social media campaigns to drive consumer engagement and business growth. This role involves overseeing multiple projects, managing a team, collaborating with clients and agencies, and staying current with social media trends and technologies. Additionally, the manager contributes to new business development, client education, and cultivating a high-performing paid social marketing team.

The Manager, Paid Social Media will be responsible for various social marketing activities, including strategic campaign development, optimization, and performance analysis for our clients that drive consumer engagement. The Manager, Paid Social Media will have superior analytical, organizational and time management skills as they will be expected to be able to work on multiple projects at the same time. They must display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities.

This position will develop winning social media strategies that activate consumers and encourage repeated site visits utilizing current and emerging social media practices. Additionally, this role will be involved with other Rise channel teams when required.

KEY RESPONSIBILITIES

• Overall control of workflow and assigned responsibilities within their pod. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that projects are produced completely, correctly, efficiently and is presentable.
• Setting strategic principles and roadmaps for client social initiatives, based on objectives
• Developing action plans for achieving and measuring social campaign success, including determining key metrics, processes for measurement, and optimization
• Working with Account Management, Digital Strategy, and outside Ad Agencies to ensure campaigns complement all client marketing activity
• Keeping clients and agency counterparts informed on latest developments in the social industry
• This individual will be responsible for helping to grow the agency social business through new business wins and organic client growth
• Involved in client education of paid social, and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view
• Responsible for managing a team of employees with one to two years of experience helping to support their professional growth
• Allocating assignments to leverage each person’s individual skills, as well as motivating their interests and keeping them challenged
• Encouraging thorough evaluation of social marketing strategies, finding opportunity for competitive advantage
• Providing ongoing feedback and conducting employee evaluations
• Develop their careers within Rise, providing ongoing feedback and conducting weekly in-person meetings
• This person will also be responsible for recruiting and retaining top paid social marketing talent, growing the team to deliver on client and agency goals

JOB REQUIREMENTS

Education: Bachelor’s degree from a four-year college or university

Experience:

• 3+ years of paid social experience
• Must have experience using social marketing platforms, bidding technology, and/or publisher side self-serve platforms

Knowledge, Skills & Abilities:

• Demonstrated leadership and management skills
• Excellent verbal and written skills
• Experience with Meta-required and TikTok, Pinterest, Snapchat are preferred
• Established and professional communication, presentation and influencing skills
• Google Documents/Microsoft Office (Excel, Word, PowerPoint)
• Demonstrated business acumen and a track record of success in the media/marketing services profession
• Solid interpersonal and teamwork abilities
• Ability to lead new business development process, demonstrated ability to win new clients
• Ability to build and strengthen client relationships
• Understands financial implications of strategic recommendations and the effect on the company (edited)

Employees can be expected to be paid an annualized salary range of $76,000.00-$95,000.00, based on variations in knowledge, skills, experience and market conditions.

Keywords:

paid social media, social media marketing, campaign optimization, client management, digital strategy, team leadership, new business development, social media platforms, performance analysis, media buying

Job Tags

Similar Jobs